Following the efforts of a very talented product team I was tasked with developing visual direction for the new Leafly CBD marketplace. I was in charge of art directing our in house photographer and worked closely with the Leafly Creative Director on curating the brand. The deliverables included a suite of illustrations and illustration guidelines. An art direction deck with very detailed photography guidelines and brand photography library. As well as the design and treatment of evergreen assets and two campaigns focused on key demographics.