Kuma Coffee
Art Direction
Print
Illustration
Kuma’s creative community events often impress, we were just happy to play a small part in their seasonal coffee pop-up. They primarily operate as a wholesale distributor, but with a little design help we were able to convert their roasting space into a utilitarian coffee shop. Kuma’s bear logo was the impetus for this project, evolving it into a narrative of a boy and his bear on a summer adventure. This narrative then was carried throughout promotional materials, signage, and menus.
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![](https://spencershores.com/wp-content/uploads/2019/07/Kuma_Menu.jpg)
![](https://spencershores.com/wp-content/uploads/2019/07/Kuma_Aboard.jpg)
![](https://spencershores.com/wp-content/uploads/2020/12/Kuma-chest-print.jpg)
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![](https://spencershores.com/wp-content/uploads/2019/07/Kuma_menu_detail.jpg)