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All ideas streamlined into a single flow of creativity. Smiltė.

LA offices
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Rudy’s Packaging

I was brought on to the Rudy’s team with the primary objective of supporting the blooming product business. I reverse engineered the existing products, Rudy’s 1–2–3 and pomades, to develop an identity system for future products. From there I designed upwards of twenty unique SKUs. This included point of purchase displays, bundle packaging for our partners at Nordstrom and Urban Outfitters, as well as all of the product packaging from concepting to final production.
🔗 rudysbarbershop.com
Branding
Print Design
Packaging
Rudy’s partnered with designer Eric Trine to develop shower caddies for your beloved Rudy’s products. I was brought on to develop the packaging for the Shower Caddy and Lil’ Caddy. Highlighting the product itself and communicating the best ways to install the caddies. I was already well aware of Eric Trine and suggested that we emphasize his creative roots by including some fresh insight into his personality and process. We decided to do an interview feature on the interior of the paper wrap.