Following the efforts of a very talented product team I was tasked with developing visual direction for the new Leafly CBD marketplace. I was paired with the in house photographer and worked closely with the Leafly Creative Director Rob Stanton. I developed the visual language overall for Leafly alongside these two. This included a suite of illustrations and illustration guidelines. An art direction deck with very detailed photography guidelines. As well as the design and treatment of evergreen assets as well as two campaigns focused on key demographics.